PubSub Sandbox

+ Prior to show sifry has his Technorati account pulled up and of the 9 things he tracks.
+ Mentioned tagging services , delicious, etc
+ Change in metaphor
+ WLW (World Live Web) different from www
+ Fundamental shift in the way people think about what the web is, does not invalidate the old but new way of thinking of the web, live not static, constantly changing
+ Web is library - Search is librarian
+ WLW a river of events, conversation flow, event stream
+ It’s about moving from the web (books) to live web (conversations)
+ Web is more than keywords, more than hyperlinks
+ Search engines don’t understand time and people, look at web as just a library
+ Hyperlinks are a new form of social gesture
+ Technorati tracks 22.5 mil blogs, double every 5.5 months, states over 70k blogs made a day, Technorati distinguishes between real blogs and splogs
+ How influential a blogger is by how many people in your category are linking to you
+ Blogosphere depth is short head (may have millions of readers, mostly one way communication, must sees), magic middle and long tail.
+ It’s about exposing community and adding context, to make sense of the onrush
+ You have to understand context and community
+ Build a community around MSM content
+ Announced technorati kitchen which talks about what is happening in upcoming year, kitchen.technorati.com
+ How do you deal with spam – wont give away any techniques, spammers have some motivation, google bombing, link farming, thinks its easy to figure out link blogs and catch them, as sense fraud.